The Woman Behind the Business
Expand the woman. Expand the business.
Join me for a live 90-minute masterclass where you’ll learn the framework that shapes how you
show up, communicate your value and build a business that works for you.
Friday 31 July | 10am AEST
Live Online
Only $11 AUD
You likely already have ideas about what you could be doing.
You could post more consistently. Make the offer. Follow up. Speak more clearly about your work. Put yourself forward for the opportunity. Stop overthinking every decision.
But knowing what to do and actually becoming the woman who does it are not the same thing.
Because the way you move in your business is shaped by more than your strategy.
It is shaped by the beliefs you hold about yourself, the patterns you keep repeating, the way you communicate what you do and the actions you take when doubt, fear or discomfort appear.
Your business cannot be separated from the woman building it.
That is why working harder is not always the answer.
Sometimes, the real shift needs to happen in you.
You don’t need another strategy.
From the room to your screen
Last week, I brought women in business together for The Pick Me Girl Effect, a full-day live event centred on the woman behind the business.
The conversations were honest, the shifts in the room were powerful, and so many women told me they wished they could have been there.
So, I’m bringing the core framework from the day online.
The Woman Behind the Business is a focused 90-minute live masterclass exploring the elements that shape the way you lead yourself and build your business, with practical tools you can begin using straight away.
It won’t attempt to squeeze an entire full-day experience into 90 minutes. Instead, it will give you a clear and practical introduction to the deeper work happening beneath your strategy.
What women said after The Pick Me Girl Effect
Inside the masterclass, we’ll explore how to:
Make clearer, more confident decisions in your business
See how your identity influences what you charge, pursue, share and say yes to in your business
Communicate your value
more clearly
Learn a simple framework to explain what you do with more confidence, clarity and impact.
Make the moves that create more opportunities
Stop waiting for more proof that you’re ready and start pursuing the opportunities you actually want.
You’ll leave with practical tools you can use immediately and a clearer understanding of how the woman behind the business shapes the business itself.
This is for you if:
✅ You’re a service-based woman in business, and you know that creating the business you want will require more than another strategy.
✅ You have ideas, experience and something genuinely valuable to offer, but you don’t always find it easy to communicate that value as clearly or confidently as you would like.
✅ You either feel unsure about what your next move should be, or deep down, you already know, but you haven’t been following through with the consistency or conviction you want.
✅ You’re ready to think beyond what feels practical or predictable and give yourself permission to want more from your business.
✅ And you’re open to looking beneath what you are doing to explore the woman who is making the decisions, delivering the work and building it all.
Your Invitation
Join me live for The Woman Behind the Business, a focused 90-minute masterclass exploring the framework behind how you show up, communicate your value and build a business that works for you.
Your $11 registration includes:
Access to the live 90-minute masterclass
Practical tools you can use in your business immediately
The masterclass replay, so you can watch again or catch up if you cannot attend live
Friday 31 July 2026 | 10am AEST
Live online
$11 AUD
Subconscious Success Coach, Speaker and Podcast Host
I believe building a business is one of the biggest personal-development journeys a woman can go on.
It reveals how deeply you trust yourself, what you believe you are allowed to want, how clearly you communicate your value and what happens when you are asked to make bigger decisions or move beyond what feels familiar.
But so much of the business world teaches us to keep searching outside ourselves for the next strategy, formula or answer, without stopping to look at the woman who has to bring all of it to life.
That is the work I care about.
With more than six years of experience in media, sales and client communication, alongside advanced training in NLP, hypnosis, coaching and subconscious change, I bring together the practical and internal sides of building a business.
I help service-based women shift the patterns influencing their decisions, confidence and communication so they can pursue bigger opportunities, sell their work more clearly and build a business that works for them.
Because strategy matters. But it cannot be separated from the woman implementing it.
Meet Rachael
Frequently Asked Questions
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Your registration includes the replay, so you can catch up in your own time if you can’t make the live session.
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You’ll receive lifetime access to the replay, so you can return to the masterclass whenever you need it.
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The masterclass will be held live online via Zoom. You’ll receive the access details by email after registering.
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The masterclass will be on Friday 31st July at 10am - 11:30am AEST.
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Yes. This masterclass is suitable whether you’re early in business or have been building for a while. The focus is on the woman behind the business, not how long you’ve been doing it.
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The masterclass has been created primarily for service-based women in business, particularly women whose ideas, expertise, communication and personal brand are central to what they sell.
Join me live for The Woman Behind the Business and learn the framework that shapes how you show up, communicate your value and build a business that works for you.
Friday 31 July 2026
Live online + lifetime replay access
Only $11 AUD